Marshall University should not be referred to as MU. Marshall is acceptable for second and subsequent references. The full name, Marshall University, should appear prominently on the front cover of all marketing materials or publications, as well as in the credits of all videos and films. The university should always be known by its proper name - Marshall University - as a first reference. These guidelines apply to all external and internal communications, including advertising, websites, brochures, invitations, direct mail, postcards, fliers, booklets, catalogs, case statements, posters, billboards, banners and other environmental visuals, video, DVD, CD, film, presentations, and stationery. Outside agencies that create print or electronic materials for any Marshall University unit must also follow the guidelines. All academic, research, outreach, student services, and administrative units of Marshall University must follow the visual identity guidelines that are described in this guide. It is to be used according to the specific guidelines outlined in this manual. The Marshall institutional identity establishes a standardized visual identity for administrative and academic units throughout the university. By utilizing these guidelines, you are doing your part to strengthen our brand and unify the Marshall image. We are all caretakers of the Marshall University brand. We have developed this style guide to assist everyone in maintaining the Marshall brand according to established guidelines. Yet our vision is focused on providing world-class learning opportunities for students from across the country and around the world.Īs stewards of Marshall University, an important part of our job is to ensure our university is represented in a professional and consistent manner. As one of West Virginia’s oldest public universities, our roots here run deep. A proud family and a distinctive university.
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